ERP for Logistics company
Required: to design and develop MVP their own ERP system, as current solutions did not suit all the nuances of business processes.
Done: Conducted interviews with all departments
— Analyzed business processes and problem scenarios — Designed CX: all screens, including mobile, notifications, and reports — Created MVP on Python/Django+Bootstrap — Conducted test orders and assignments for verification — Supported the development of the full version.
Required: conduct a UX audit of the game to improve conversion to R7 and LTV, and then design CX/UX for new features and game design that was not clear enough.
Done:50+ UX testing and playtests — Expert assessment of cognitive barriers in understanding gameplay — Designing 4+ new features together with their development, detailing all screens and working with graphic designers, game designers, developers, and producers — Redesigning UX/CX for 16 new features such as onboarding, craft, pets, ratings, clans, stores, daily bonuses, etc. —Increased Day 7 retention and LTV — A year after my contribution, monthly revenue grew 10 times up to 1,000,000 USD/month [public information]
CRM SaaS for daily apartment rental "RealtyCalendar"
Required: to conduct in-depth interviews with current clients to better understand their context of working with the service and the specifics of user scenarios. After that, periodically joined the team to design screens and user experience for service updates.
Done: Researching customer demand for new features through in-depth interviews — Full design of user experience for 10+ new features — Development and improvement of the design system — UX testing of existing features to identify problems with poor customer understanding of value and other usage difficulties — Supporting the development of all designed solutions.
SaaS platform for online schools and tutors
Required: for a large IT integrator's order, came up with and concepted a SaaS platform on which online schools, tutors, or course owners could post their study materials, conduct classes, as well as issue and check assignments.
Done: Conducted in-depth interviews with owners of online schools, tutors, course owners, and customers of such educational products — analyzed competitors — together with the customer's management team developed a concept — designed all screens, states, object model, and business logic for MVP — prepared project documentation — led the project as Product Owner until the company found a permanent person for this position — after creating the MVP, helped organically integrate new requirements of the first customers into the already created service at the level of screens, user experience, and KPI growth.
Required: n a game about battles of giant humanoid robots, even before it became super popular, it was necessary to redesign key screens and game interaction, as the game design concept was already tested but looked complex and unclear for new players.
Done: Conducted over 100 playtests and UX interviews, including group ones for cooperative play. Found participants for interviews and tests independently – completely reworked the aiming and attack system presentation within battles – redesigned UX/CX of robots' equipment system and squad formation – refined other features and checked them for problems – together with the company's management, in the form of training, analyzed and simplified the object/mental model and overall complexity of game design solutions. A year after my contribution, the profit significantly increased, which resulted in the company being sold for $31,000,000 [public information].
Required: SaaS for creating chatbots for Facebook, Instagram, WhatsApp, Telegram, and other platforms. It was required to conceptually rework the product so that it was understandable not only to programmers but also to people without technical skills.
Done: Conducted UX research, including in-depth interviews with current service clients - structured the target audience and created personas and CJM for each – reworked the object/mental model and was able to drastically simplify interaction, especially in complex cases – participated in many calls with other project teams about features designed by other designers to improve their UX/CX solutions – feedback from the owner during collaboration: "The first time I see UX as a competitive advantage."
Сall-back from contextual ad
Required: In 2008, a large regional contextual advertising service with a database of more than 44,000 advertisers and agencies needed to conduct an experiment on a new format in advertising - to allow users to order a call-back through VoIP directly from a contextual advertisement, even from search results.
Done: Designing prototypes of interface blocks for different contexts – Maintaining all project documentation – Finding solutions and coordinating different positions on requirements from different departments of the company – Conducting meetings to synchronize vision and progress.
Required: For a Chinese MMO game that was designed with all the features of flashing Asian interfaces, I was tasked with adapting and improving the UX/CX of onboarding, other key features, and adapting gameplay for European and American players.
Done: Conducted dozens of play and UX tests, recruited respondents independently – Analyzed and designed improved UX/CX for all parts of gameplay that players encounter in the first 3 hours of the game, including more than 20 features – Conducted testing of the designed solutions – As a result of the implementation of the proposed solutions, Day 3 retention increased by more than 20%.
Crypto Marketplace for Real Goods
Required: A crypto platform with its own cryptocurrency and application had many useful services and crypto games. They also had external businesses that joined their platform to sell their goods and/or services.
Done: Gathered detailed requirements, positioning, and business nuances from stakeholders, as this was an innovative business model that needed to be clearly explained to users – Gathered and analyzed all current scenarios and personas – Designed all screens + UX + CX + scenarios, including agents with multiple counterparties and complex financial calculations in multiple currencies – After implementing the main improvements, researched the first experience of new and existing users – Documented the project.
Automation of a copywriting agency
Required: To create an internal service for an agency that creates content on a large scale, in order to reduce the time it takes to process each order and simplify the process of training new employees.
Done: Conducted interviews with managers and employees to collect and analyze scenarios and process features – Measured current metrics and statistically analyzed them – Created prototypes of all screens for 7 roles: Writer, Proofreader, Editor, Intern, Client, Manager, and Administrator – Conducted UX tests of all designed solutions on employees and clients to identify nuances – Provided expert support for the development and implementation of processes with the new service.
Required: For a MOBA game, good gameplay and UX for the combat part were made, but the lobby was complex and had a high player drop-off rate. It was necessary to simplify the object/mental model and overall redesign the lobby UX to increase Day 3 retention.
Done: Expert assessment of the basic UX and cognitive complexities of onboarding into the game – Completely redesigned the system for starting a new game through the selection of possible options and team building – Conducted UX interviews before and after each improvement to assess the improvement and simplification of the mental model – Also improved and handed over to the team.
Credit Marketplace "BrainySoft"
Required: The service brought together many credit organizations (not just banks), many stores that wanted to sell things on credit at the checkout, and buyers of these stores. There was a business model and agreements with many credit organizations and stores. It was necessary to design a user experience for 7 roles, not only through the service screens, but also notifications, applications, and business tools.
Done: Systematization and analysis of scenarios for all roles - Created and refined the channel and process CJM with the team - Designed a personal account for the end customer, including a complex set of scenarios when they have overdue payments and need to work with their fears and expectations ecologically rather than intimidating them, to increase the likelihood of payment - Created interfaces and other UX/CX for all business roles - Created documentation on user experience and nuances of decisions made.